Winning Northern European Food Company

Atria's strategy – TOGETHER 2030 – for 2025-2030, emphasizing the importance of collaboration in achieving our vision – to become the winning Northern European food company. We will focus on growing and optimizing our core business, accelerating in growth categories with investments and resources, increasing collaboration across our countries for scale benefits and renewing for the future.

Our strategic goals

  We aim to reach our targets through four Big Moves  

 

  1. Grow and Optimize Core Business:

Red and processed meat are a large part of our core business and continue to be in focus in our next strategy period. The objective is to grow organically and optimize our efficiency.​

  1. Accelerate in Growth Categories:
    Poultry and Convenience food are the fastest growing categories in our portfolio, and we expect to grow fast in them. ​We have set ourselves up to capture profitable growth opportunities and will during our strategy period invest relatively more into these categories.​

  2. Collaborate to Grow:
    We have strong local presence in our four markets. We will drive collaboration and scale to become more efficient and to get the most out of our assets. Areas for increased collaboration include e.g. cross-border scale, Net Revenue Management and product exports.

Renew for the Future:
In addition to focusing on growth today, we must continuously renew to secure our future competitiveness. Our renewal focus is on sustainability, being best partner for owner-producers, developing our unique unified food chain with tech, continuing to develop our healthy food solutions and readiness to enter alternative proteins as well as empowering our people for growth.  

The enablers of Atria strategy

  • ONE Atria culture
  • Commercial excellence
  • Efficiency, digital & AI
  • Safety, people & communication

Atria - TOGETHER 2030

 

Why TOGETHER?: More collaboration needed to execute our strategy

 

What TOGETHER? E.g., Growing, Scaling, Innovating, Optimizing

 

With whom TOGETHER?

E.g., with our Countries, Functions, Teams, Producers, Customers and Consumers