Business Risks Q3/2025
Atria Group’s business, net sales and result can be affected by many uncertainties. Atria describes its business risks and risk management in detail in its Annual Report 2024, which is available at www.atria.com/en/investors/financial-information/annual-reports/.
During the review period, uncertainty continued due to both the continuation of the war in Ukraine and the escalation of global geopolitical tension in the Middle East. Combined with the unstable US tariff policy, they affected market behaviour and consumers’ purchasing decisions. China raised import duties on European pork at the beginning of September, but the impact of the duties on the European pork market is still difficult to predict at this stage.
The national nutrition recommendations published in the autumn of 2024 have reduced the cold cuts market in Finland. During the January–August period, the Finnish cold cuts market in the retail trade decreased by around 6% in value. In the third quarter, the cold cuts market in the retail trade has shown cautious signs of a recovery in demand.
European beef production has declined in recent years, while consumption has remained unchanged. This is creating an imbalance in the beef market.
During the review period, the animal disease risks in Finland and nearby areas remained moderate. African swine fever has occurred in Estonia during the summer. The direct economic impacts of the disease on Atria have not been significant. The foot-and-mouth disease situation in Europe has remained stable. Atria actively monitors the animal disease situation in Europe. Atria has protective measures in place in its own production plants and on its contract farms. There have been isolated cases of highly pathogenic avian influenza in wild birds in Finland.
The fight against cybercrime and information system disruptions requires continuous development and a proactive approach. Systematic monitoring is key, as it enables the timely detection of threats. For example, the continuous improvement of cybersecurity through system upgrades, employee training and the introduction of new technologies is also very important.