Atria Safety Award recognises safety culture in Denmark

Atria’s Safety Award highlights the importance of continuous improvement and shared learning in workplace safety across the Group. The award recognises initiatives that can be implemented widely, such as Denmark’s milestone of 500 consecutive days without accidents leading to sick leave. “The award is not only about numbers – it is about building habits that keep people safe every day,” says Heidi Rasmussen, Work Environment Coordinator in Denmark.

Denmark’s achievement was supported by concrete safety measures, including enhanced forklift warning lights, protective pallet rack bumpers and ergonomic improvements such as customised soles in work shoes. “When we can remove risks and make daily work more comfortable, we also prevent accidents,” Heidi explains.

According to Heidi, safety is a combination of physical and psychological well-being. “How we behave, communicate and look after each other is just as important as technical solutions,” she highlights.

At Atria Denmark, safety is seen as part of everyday work, and employees are actively encouraged to suggest improvements. Receiving the Safety Award has strengthened motivation and pride. “It reminds us that safety is a shared responsibility,” Heidi says.

Looking ahead, Denmark will focus even more on behavioural safety. The core message is clear: “Act safe. Be safe. Stay safe.”