Atria continues its strong and consistent progress in consumers’ perceptions as a sustainable food brand. In the Sustainable Brand Index™ 2026 study, Atria’s overall score increased to 92%, representing a four percentage point improvement compared to the previous year. At the same time, Atria now stands six percentage points above the Finnish food industry average and 28 percentage points above the overall market average. 

In the overall Finnish ranking, Atria placed 40th (41st), improving its position in a highly competitive field. 

“The Sustainable Brand Index result shows us that we are moving in the right direction. When the overall score rises year after year and our development outpaces both the market and our industry, it is not a single success but the result of consistent long-term work,” says Nanna Järvinen, Vice President, Brands at Atria Finland. 

Strong progress in both environmental and social sustainability 

Atria’s results improved steadily across both main dimensions of responsibility: 

• Environmental sustainability SBI score: 46% (2025: 44%) 
• Social sustainability SBI score: 46% (2025: 44%) 

The results indicate that consumers perceive Atria’s sustainability work as an integral and everyday part of the company’s operations and way of working. 

These are the highest levels Atria has ever achieved in the study. This demonstrates that consumers not only recognize Atria’s responsibility efforts but also trust them. 

Finnish origin emerges as Atria’s clear strength 

Atria has successfully made Finnish origin a clear and ownable responsibility strength. In 2026, 52% of consumers strongly associate Atria with Finnish products, representing an increase of nine percentage points in one year (2024: 38%). 

In addition to Finnish origin, Atria’s positive responsibility perceptions are strengthened by local food, transparency, and antibiotic-free production. These values clearly differentiate Atria positively in the market. 

“Finnish origin is a conscious and measurable choice for us. The fact that more than half of consumers now strongly associate Atria with Finnish products shows that our work throughout the food chain is being recognized. We do not build responsibility through campaigns, but through long-term work. For us, it matters where raw materials come from and how food is produced,” summarizes Nanna Järvinen, Vice President, Brands at Atria Finland. 

Sustainable Brand Index™ is Europe’s largest independent study on consumer perceptions of brand responsibility and is based on tens of thousands of consumer interviews conducted across the Nordic countries and the Netherlands. 

For further information please contact Nanna Järvinen, Vice President, Brands at Atria Finland, tel. +358 40 586 2363